Touch Me. I'm Viral!

So my wife just called and told me that the plumber who was supposed to install a new drain pipe for our washing machine has put a huge hole and an even larger crack in our kitchen wall. In the spirit of "serenity now," I'm writing a quick post rather than go home to face the music. Here goes...

I simply love this blog posting from a week ago. In his independently authored "Go Big Always" blog, Jive Software CMO Sam Lawrence calls BS on the concept of viral marketing, instead proclaiming that it's not about the virus, it's about the product. And that the product must be EXCELLENT indeed for people to want to adopt it ummmm....virally. One of my favorite things about this post is the quality of the responses. And yes, I did post a response but I assure you I am not talking about mine. Read this post, and then re-read it. And in my humble opinion if you want to see a hilarious commercial that pokes fun of the whole 2.0-blogging thing, go to the DIRECTV.com site here and scroll to the specific ad titled "Blog it Out." My wife and I saw this a few weeks ago...before Sam's post...before the new hole in our wall, and we were in stitches.